Men feel excluded from ‘female-focused’ weight-loss programmes

Weight problems are an increasing cause for concern, with obesity on the rise in many countries. In the UK alone some 25% of adults are classed as obese, with men more likely than women to suffer from serious weight problems – yet the slimming industry pays far more attention to women’s weight problems than it does to those of our male population.

High profile advertising campaigns from well known diet brands have done little to broaden their appeal to guys, with 28% of men feeling existing weight-loss programmes are too female-focussed, deterring them from joining

This is despite 52% of men admitting they are unhappy with their body shape with the majority of chaps looking to lose between 1 and 2 stone in 2012. Interestingly, married men were more likely to be unhappy with their body shape than their single peers.

Men want options, and in such a female focused industry, those options have clearly been too few and far between. According to the report from the new male focused weight loss plan LivSmarter, guys in the UK have to this point compounded their problem by being too shy, 42% would not have the courage to ask anyone for advice if they wanted to lose weight, preferring (20%) instead to look online for information.

 

So, what are the solutions, how can we get around our busy lifestyles and ensure we have the time to lose that winter weight? Star of Cold Feet and The Fast Show, John Thomson

 

 

Info on LivSmarter:

 

LivSmarter is a brand new weight loss plan that has been created for men by men. They have a team of experts who will put together a no-nonsense and discreet programmes that can help men get the results they want. 

 

The research for LivSmarter was carried out online by Opinion Matters between 18/11/2011 and 29/11/2011 amongst a panel resulting in 1019 men. All research conducted adheres to the MRS Codes of Conduct (2010) in the UK and ICC/ESOMAR World Research Guidelines. Opinion Matters is registered with the Information Commissioner's Office and is fully compliant with the Data Protection Act (1998).

 

National

52% of men are not happy with their body shape at the moment
42% are now eating healthily in a bid to improve their body shape
33% are exercising on their own in a bid to improve their body shape
28% of men would not join a weight loss programme or club because it is too female-focused
43% would not ask for any advice if they wanted to lose a few pounds
19% of men find diets too over whelming

 

 

Link to video:

http://www.youtube.com/watch?v=oVZoXfSXa2o